Chloé Spring / Summer 2020 Show, Shanghai
Projection visuals for Chloé Spring 2020 show at the Long Museum in Shanghai.
The sequences were created under the theme of Chinese cinematography with three tales of love through environmental storytelling. All projected alongside the catwalk and afterparty.
The traditional ornamental garden is distilled down to the abstract elements, with plants growing in and around the monogram logo.
Inspired by the cinematic views surrounding Shanghai– rolling hills and rivers move, providing a water motif and contrast in scale to the Ornamental Garden.
Chinese, neon-lit streets reflect an urban modernity. Flashes of lights, reflections of neon on curved glass and passing cars.