Burberry

16 catwalk shows in London and Milan. Burberry World Live in Beijing, Taipei, Mumbai, Beirut, Paris, Tokyo.


Over four years I was commissioned by Burberry to create live content for their catwalk shows in London and Milan. 

I was the Artistic Director for a 360° immersive experience Burberry World Live in Beijing, Taipei, Mumbai, Beirut, Paris and Tokyo. A multi-sensory global event held in a custom-built cylindrical theatre, it encompassed digital weather simulations, a live music performance and an 8-chapter film.

Merging technology and fashion, the physical and the digital, this pioneering live experience brought to life both the British seasonal elements and the brand's enduring heritage.

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