Apple x Palace

Laser art, sound installation and a 4-screen monolithic led piece, all culminating in live visuals and a laser show for an incredible dance with iconic DJs.



Expanding on Palace's successful partnerships with brands like Harrods, Tate, Wimbledon, Ralph Lauren, Juventus, and Calvin Klein, Apple took centre-stage and created a visceral blend of art and music that fully immersed itself in London's iconic dance culture.

This groundbreaking dance brought together diverse cultural influences and styles, leveraging spatial audio technology to capture and deliver exclusive live DJ sets through Apple Music.

The basement of the Old Selfridges Hotel was completely transformed, giving birth to an entirely new cultural experience. A striking stack of speakers became the centrepiece, visually and sonically transforming the venue, paying homage to the vibrant traditions of the UK's sound system and club scene.

The dance floor came alive, adorned with large-scale video installations and laser light art. The VJ visuals deconstructed Palace's renowned film collection, responding to the music in real-time, creating a mind-blowing rave experience for all.


ANZ
Deep house to acid breaks via UKG and rave pumpers. Pairing UV, analogue flowers with Palace footage.


Sherelle
High-speed rave, jungle, footwork and juke. 160bpm+ dance.


DJ Bone
Detroit techno legend. Raw, industrial, digital. B&W footage, machinery, strobing, rhythmic.


Moodymann
A hybrid form of techno/house dance music arrived at via innovative use of reworked riffs, samples and grooves. His soulfulness is unquestioned.