Audemars Piguet: RD#2

Campaign Film



Introducing the RD#2 Ultra-Thin. A record-breaking automatic QP that pushes the Royal Oak to the extreme. The RD# series is the exploration of the furthest reaches of the watchmaker’s art, the very event horizon of Haute Horlogerie.

We built a bespoke music sequencer and sample bank, made up of a dynamic and varied musical palette of sounds that were triggered based on the watch data received. By setting up a sample-based system, we created something that feels generative and experimental, but that lives in a controlled environment, so the music continued to feel lush, textural and visceral.

︎